Connecting suppliers and demanders
One actor can be demander of Green Infrastructure benefits and at the same time be a supplier of Green Infrastructure (GI) to provide ecosystem services (ES). For example, imagine:
- a farmer demanding for a better pollination service provided by wild bees because he knows that this will improve the quality of strawberries for which he gets a better price on the market. He is a demander as far as the development of GI at neighbouring farms or green roadsides is concerned. At the same time he is a supplier when he invests in the GI on his own farm.
- a beer brewing company using ecological processes to make its production chain more sustainable and at the same time adapts the management on site to contribute to a local network for pollination, which may be beneficial to the neighbouring farms.
Often, stakeholders are asking for comparable benefits from GI. These shared benefits range from private to common interests and from economic value to social and sustainability value. Therefore, demanders for ES (also called beneficiaries) have good reasons to work together with suppliers of ES. Together, they create a collective and diversified demand for services.
This manual provides a selection of tools that can be used for ‘matchmaking’ between suppliers and demanders.
The co-created ecosystem services priority list is a tool to help the demanders voor Ecosystem Services to formulate why they value particular existing green infrastructure assets, and what they want from future green infrastructure improvements. Knowing the demand and the demanding stakeholders can be a step towards match making with suppliers and towards GI Business Plans.
Dreams market is a stakeholder meeting meant to create coalitions between stakeholder that are able to start the implementation of packages of consistent dreams. Dreams are ideas that raise the level of ecosystem services delivery by Green Infrastructure, developed during dream sessions. The market matches demanders and suppliers.
In the interactive design workshop dreams of users and suppliers of ecosystem services in a focal area are translated into a GI design. The design can be the base under a business case that the stakeholders are willing to implement themselves.
Planning for GI starts with selecting the stakeholders that have mutual interests in GI and are a balance between potential demanders and suppliers ecosystem services that seem relevant in the area.